How IKEA Manipulates You Into Spending Your Money | Analysis

This is an in-depth analysis of IKEA and the various psychological methods and strategies they use to make their customers spend money with the business.

Psychology is often overlooked especially when it comes to business strategy, yet IKEA is a perfect example of how to use it correctly.

Backing up their methods with multiple studies this video aims to show you the ways they manipulate you without you realising.

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