Page rank is not the only factor that Google uses to rank search results. Google uses more than 200 signals to calculate the rank of a page. Top 11 most important factors include the following. 1. Website security and good page load time.
2. Keyword use in title tag.
3. Anchor text of inbound link.
4. Global link popularity of site.
5. Age of site.
6. Link popularity within the site’s internal link structure.
7. Topical relevance of inbound links to site.
8. Link popularity of site in topical community.
9. Keyword use in body text.
10. Global link popularity of linking site.
11. Topical relationship of linking page.
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